never say digital
Posted on 6 giugno 2016 by Sasà Tomasello on Design, Digital Marketing, Never Say Digital

Syrmo, Kickass skateboarding (since now)

Skateboarding. This is not about pretending, it´s about being. About trying. About failing. About crying. About bleeding. About trying again. About… That glorious second.

What if you could relive that sensation? What if you could inmortalise your tricks and share them with the world? Wouldn’t that be kick ass?

Well, now you can. Introducing syrmo. For all those who’ve had a second of glory that deserves to be eternal.a smart pad you simply attach to the truck… imperceptible when you’re skating. Because syrmo was conceived, designed and tested in collaboration with real skaters.

Sensors track every movement of the skateboard…and connect to an app on your phone to record and replay all the tricks you perform in 3d. The ones that you land and the ones that you don’t. All with your very own style. This way you can relive them. Share them. Improve on them. Break records. Challenge your friends. Play. Choose routes… and join the largest social network of skaters who don’t want to pretend, who want to be.

Volete che aggiunga altro?

Allora vi accontento subito: la nuova frontiera della comunicazione sta nell’internet delle cose. Impariamo che per fare una buona comunicazione dobbiamo essere capaci di utilizzare la tecnologia (internet compreso) con la vita reale. Far interagire l’utente, offrire esperienze uniche, scalabili e uniche.

E come dicono quelli di Syrmo:

The skateboard is dead. Long live the skateboard

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