never say digital
Posted on 10 maggio 2016 by Sasà Tomasello on Advertising, Never Say Digital, Viral Marketing

Dear Daddy, mi chiameranno puttana

Seppur vecchia di qualche mese, con otre 9milioni di visualizzazioni, questa campagna realizzata dall’agenzia pubblicitaria Schjærven per l’organizzazione norvegese Care racconta attraverso un video forte e commovente la violenza sulle donne, e i diritti delle donne.

La voce della figlia ancora in grembo alla sua mamma, che si rivolge a suo padre con un messaggio struggente e ricco di significato:
«nascerò femmina, e già quando avrò 14 anni i miei compagni di classe mi chiameranno puttana… e molte altre cose. Solo per ridere, certo. Sono cose che i ragazzi fanno. Quindi non c’è da preoccuparsi, penserai. Lo capisco. Forse anche tu da ragazzo lo facevi. Per impressionare gli altri ragazzi, non peraltro. Non lo pensavi davvero, certo».

Dear Daddy, I just wanted to thank you for looking after me so well, even though I am not yet born. I know you already try harder than Superman, and you might even let mommy eat sushi. But I need to ask you a favor. Warning. It’s about boys because you see, I will be born a girl, which means that by the time I’m 14, the boys in my class will have called me a whore, a bitch, a cunt and many other things. It’s just for fun of course, something boys do. So you won’t worry and I understand that. Perhaps you did the same when you were young, trying to impress some of the other boys.

I’m sure you didn’t mean anything by it. Still, some of the people won’t get the joke and funnily enough it isn’t any of the girls, it’s some of the boys. So by the time I turn 16 a couple of the boys will have snuck their hands down my pants when I am so drunk I can’t even stand straight. And although I say “no” they just laugh, it’s funny, right? If you saw me daddy you would be so ashamed because I am wasted.

No wonder I am raped when I am 21, 21 and on my way home in a taxi driven by the son of a guy you went swimming with every Wednesday. The guy who always told insulting jokes but they were of course only jokes so you laughed. Had you known that his son would end up raping me you would have told him to get a grip. But how could you know, he was just a boy, telling weird jokes and in any case it wasn’t your business. You were just being nice. But his son, raised on these jokes becomes my business.

Then finally I meet Mr. Perfect and you are so happy for me Daddy because he really adores me. And he’s smart with a great job and all through the winter he goes cross country skiing three times a week just like you. But one day he stops being Mr. Perfect and I don’t know why. Wait. Am I overreacting? One thing I do know, I am not the victim type. I am raised to be a strong and independent woman. But one night it is just all too much for him with work, and the in-laws and the wedding coming up, so he calls me a whore, just like you called a girl in middle school a whore once.

Then another day he hits me. I mean I’m way out of line, I can really be a bitch sometimes. We’re still the world’s greatest couple and I’m so confused, because I love him and I hate him and I’m not sure if I really did do something wrong and then one day he almost kills me. It all goes black, even though I have a Ph.D., a fantastic job, I’m loved by my friends and family, I am well brought up and nobody saw this coming.

Dear Daddy, this is the favor I want to ask:

One thing always leads to another so please stop it before it gets the chance to begin. Don’t let my brothers call girls whores because they’re not. And one day some little boy might think it is true. Don’t accept insulting jokes from weird guys by the pool or even friends because behind every joke there is always some truth.

Dear Daddy, I know you will protect me from lions, tigers, guns, cars and even sushi without even thinking about the danger to your own life. But Dear Daddy, I will be born a girl. Please do everything you can so that, that won’t stay the greatest danger of all.


Dear Daddy, this is the favor I want to ask: Nonprofits & Activism, Complete Full Transcript, Dialogue, Remarks, Saying, Quotes, Words And Text.

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